Have you ever spritzed a luxurious perfume and been transported to another realm? That’s how we feel when we wear the new Gucci Guilty Elixir […]
Vacation’s Grand Cuvée Fragrance Bottles Golden Hour at Sea
What sounds better to you this afternoon: some time on the beach or some time on a yacht? As long as your perfume cabinet is […]
Merit’s First-Ever Fragrance Feels Like Your Favorite Pair of Jeans
Think about the pieces in your wardrobe you wear the most: faded vintage Levi’s that fit you perfectly, a soft cotton sweatshirt from the thrift […]
Kelsea Ballerini Wears This Warm Perfume Onstage
When getting ready to go onstage, there are plenty of steps a performer has to take to make sure their makeup and hair are set […]
12 Tips For Choosing A Fragrance Gift, Straight From Experts
‘Tis the season for holiday shopping. Picking presents can be hard, but there is one category that is almost universally loved: fragrance. A perfume can […]
The 9 Best Perfumes for Spring of 2025, Byrdie Editor-Tested
TL;DR Gucci Bloom Eau De Toilette is a classic spring fragrance. It’s light and floral with fresh and clean notes, and it’s not powdery. If […]
The 12 Best Affordable Perfumes of 2024, Tested and Reviewed
It’s no secret that perfumes are pricey—some of today’s most popular options cost upwards of $400. But that doesn’t mean there aren’t great alternatives on […]
Sabrina Carpenter Just Dropped a “Flirty” Cherry Perfume
No, Sabrina Carpenter’s new perfume is not “Espresso” flavored (but fingers crossed that the next one is). However, the singer’s latest beauty venture is inspired […]
9 Nostalgic Y2K Fragrances That Still Hold Up for Our Editors
Key Takeaways From butterfly clips to Lisa Frank-inspired manicures, the Y2K resurgence is still going strong. In light of the trend, our millennial beauty editors […]
The 12 Biggest Fragrance Trends for Spring 2025
Perfumery isn’t just about citrus and lilies these days—the fragrances are as varied as the notes themselves. For example, strawberry is the fruit du jour, […]