BounBadg

The list of universal crowd-pleaser perfumes is short, but there’s perhaps no better example than Maison Francis Kurkdjian Baccarat Rouge 540 (aka BR540). Originally intended […]

Key Takeaways Salty, sea-inspired notes are shaping up to be one of summer 2025’s biggest perfume trends. The note is refreshing, crisp, and perfectly encapsulates […]

Thanks to pop culture moments like Succession’s penultimate season and the great Sofia Richie Grainge renaissance, quiet luxury was indisputably the defining trend of 2023. […]

Think about the pieces in your wardrobe you wear the most: faded vintage Levi’s that fit you perfectly, a soft cotton sweatshirt from the thrift […]

In my early teens, I fell in love with a fragrance for the first time. I had, of course, stolen spritzes from my mom’s stash […]

There’s something about Khloé Kardashian’s cookie jars that just sparks joy. I grew up watching Keeping Up With the Kardashians, and I’ve watched each family […]

The perfumes we wear practically write the stories of our lives. You’d be hard-pressed to recall a memory that doesn’t include a scent experience—whether it’s […]

Fragrance Wardrobe Your perfume isn’t just how you smell—it’s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. […]

This year was all about aroma. Whether you were building out your fragrance wardrobe for the first time, experimenting with avant-garde notes, or indulging in […]

What sounds better to you this afternoon: some time on the beach or some time on a yacht? As long as your perfume cabinet is […]