Every Saturday, my little family and I head over to the local patisserie to pick out a breakfast pastry. My son always chooses a classic […]
How to Make Your Perfume Last in the Summer
Key Takeaways Heat and humidity can impact the integrity of your fragrance, including how long it lasts and how strongly it projects. Keeping your skin […]
Bella Hadid on Her Nostalgic New Fragrance Brand Ôrebella
On February 8, Bella Hadid interrupted her usual Instagram posts—photos of herself at work, herself with her horse, and resources to help Palestinian civilians—with a […]
Glossier Just Surprise Dropped Two New Fragrances
Truly iconic perfumes are the ones you don’t even need to experience first-hand to get the hype, and Glossier You has transcended beyond the if-you-know-you-know […]
Noyz’s New Hair and Body Mists Will Scent Your Summer
I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert […]
Roll-On vs. Spray vs. Solid Perfume: Experts Explain the Difference
The world of perfume can be complex, with so much to consider—from the notes that draw you in to the fragrance concentration in each bottle. […]
6 Best Perfume Subscription Boxes of 2025, Byrdie Reviewed
Scents have an uncanny ability to trigger memories and emotions in a way that other beauty products do not. So it’s no surprise that many […]
Incense Perfumes Are the Mysterious Fragrance Trend Taking Over This Fall
Fragrantica is like Wattpad for perfume snobs. A cursory glance at the fragrance encyclopedia reveals a lot about trending notes and even more about the […]
Bedtime Perfumes Are the New Fancy Pajamas
Close your eyes and pretend it’s a Sunday night. You’ve taken a long bath or hot shower, washed and conditioned your hair, moisturized your entire […]
Storm Reid Shares Her Signature Warm Vanilla Summer Fragrance
The One Thing Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, […]