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Frangrance

The 10 Biggest Fragrance Trends for Summer 2025

Refined Gourmands Gourmands are practically always in, but this summer they are evolving. “Once known for their rich, dessert-like sweetness, they’re now showing up in […]

Frangrance

Olivia Rodrigo’s Signature Scent has TikTok in a Chokehold

Everyone has that one fragrance that perfectly embodies who they are. For some, it’s fruity, sweet fragrances that leave you feeling like candy. For others, […]

BEAUTY, Frangrance

6 New Fall Fragrances that Will Get You Compliments

If PerfumeTok hasn’t taken over your algorithm yet, you’re missing the fount of videos where collectors round up seemingly spell-casting scents. “Perfumes that will get […]

Frangrance

2024’s Biggest Fragrance Trends, According to Experts

The fragrance trends of 2023 truly ran the gamut. The summer, for example, was all about rain scents and desert gourmands. The fall ushered in […]

Frangrance

5 Luxury Fragrance Trends to Elevate Your Summertime Galavanting

The perfumes we wear practically write the stories of our lives. You’d be hard-pressed to recall a memory that doesn’t include a scent experience—whether it’s […]

Frangrance

Sabrina Carpenter Just Dropped a “Flirty” Cherry Perfume

No, Sabrina Carpenter’s new perfume is not “Espresso” flavored (but fingers crossed that the next one is). However, the singer’s latest beauty venture is inspired […]

Frangrance

Nest’s New Candle Smells Like The White Lotus Resort

No matter where you are in the world—from Hawaii to Italy to Thailand—a White Lotus is a White Lotus. You’ll be able to tell your […]

Frangrance

Jones Road’s First Fragrance Captures That Freshly Showered Feeling

To me, the most perfect scent in the world is a bar of Ivory soap: crisp, clean, snowy white. And I’m not alone—Bobbi Brownagrees! When […]

Frangrance

8 Best Pheromone Perfumes of 2024, Tested & Reviewed

We find ourselves flirting with beauty products all the time, from batting our eyelashes while wearing luxurious long extensions to smiling coyly after applying a […]

Frangrance

I Love Snif Fragrances—Its Newest Launch ‘Me’ Is a Game Changer

As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially […]

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