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Frangrance

The 9 Best Perfumes for Spring of 2025, Byrdie Editor-Tested

TL;DR Gucci Bloom Eau De Toilette is a classic spring fragrance. It’s light and floral with fresh and clean notes, and it’s not powdery. If […]

Frangrance

I Tried Sol de Janeiro’s New Cheirosa 76 Body Mist

Part of the fun of fragrance is how deeply certain scents are tied to specific memories, eras, or relationships and how easily you can conjure […]

Frangrance

“Functional Fragrances” Are the Secret to Destressing

’Tis the season for getting decked out in sparkly dresses, whipping up your favorite eggnog, and picking out the perfect presents. But that can also […]

Frangrance

Sol de Janeiro Cheirosa Perfume Mists Review

In Brazil, fragrance is taken very seriously. The main goal: To be cheirosa (pronounced sheh-ro-zah), or always smelling delicious. This concept, plus Brazil’s paradise-on-Earth vibe, […]

Frangrance

Olivia Rodrigo’s Signature Scent has TikTok in a Chokehold

Everyone has that one fragrance that perfectly embodies who they are. For some, it’s fruity, sweet fragrances that leave you feeling like candy. For others, […]

Frangrance

Noyz’s New Hair and Body Mists Will Scent Your Summer

I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert […]

Frangrance

Bella Hadid on Her Nostalgic New Fragrance Brand Ôrebella

On February 8, Bella Hadid interrupted her usual Instagram posts—photos of herself at work, herself with her horse, and resources to help Palestinian civilians—with a […]

Frangrance

6 Best Perfume Subscription Boxes of 2025, Byrdie Reviewed

Scents have an uncanny ability to trigger memories and emotions in a way that other beauty products do not. So it’s no surprise that many […]

Frangrance

Snif’s Swede Tooth Makes Me Smell Like Swedish Candy

The amount of comfort I get from candy should quite frankly be psychoanalyzed. I pay attention to sugar-focused news and always know when a new […]

Frangrance

How to Make Your Own Signature Perfume With Essential Oils

We love the poetic romanticism of a signature scent—a fragrance that’s entirely evocative of your very essence. But, despite what most mass-market perfumers would have […]

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  • Bella Hadid on Her Nostalgic New Fragrance Brand Ôrebella
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  • The 9 Best Perfumes for Spring of 2025, Byrdie Editor-Tested
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